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Blog Category: Perspective

Perspective

Aug 18, 2016

Insta Dogs: A Brand’s Best Friend

Meet the "dogfluencers," the warm and fuzzy social media sensations racking up millions of followers and millions of dollars.

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Perspective

Aug 18, 2016

Advertising’s Top 10 Dogs

Spuds, Bullseye, Duke and... Gidget? Natalie Wright offers a highly subjective—but right on—list of advertising's best in breed.

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Perspective

Jul 6, 2016

Campaign Spotlight: #PepsiMoji

#PepsiMoji is the official hashtag of Pepsi's most refreshing campaign to date. Learn how beverage brand leveraged the popularity of emojis to create a global movement.

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Perspective

Jun 21, 2016

Brand Spotlight: Lyft

Need a Lyft? Uber's closest competitor is trying to keep its distance from the ride-sharing enterprise.

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Perspective

May 13, 2016

Jonathan Abrams Reports from NAB: Fraunhofer

Fraunhofer Digital Media Alliance, a rare non-profit exhibiting at NAB, demonstrated the real-world applications of its new technologies.

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Perspective

Apr 28, 2016

Jonathan Abrams Reports from NAB: Dolby Vision

Our Chief Technical Engineer shares his views and insights on Dolby's relatively new video technologies.

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Perspective

Apr 22, 2016

Jonathan Abrams Reports from NAB: Dolby Audio

The latest advancements in both the coding and presentation of audio have applications beyond broadcasting, says our Chief Technical Engineer.

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Perspective

Brand Spotlight: Casper

No, we’re not talking about the friendly ghost. Casper is a start-up that's humanizing the mattress buying experience. Learn more about this exciting brand and its array of colorful subway ads in our Brand Spotlight.

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Perspective

The Future of Brand Marketing Is Smart Content. And the Future Is Now.

Learn why we have taken strategic content marketing to heart, and how these best practices can be used to further your brand’s message across all platforms.

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Perspective

Brand Spotlight: SeatGeek

SeatGeek is the successful startup adding honesty into the ticket-buying equation. Creating a network around the thrills of live events, SeatGeek utilizes its brilliant design to make the most of every customer journey, even when that journey is on one of New York City’s many subways.

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