Executive Producer Mike Greaney writes, produces and directs for clients that include Nickelodeon, Vevo, NBC, Aflac, Indeed, USA, Syfy, Sundance TV, Chiller and AMC. He’s a multiple award-winner in the 48-Hour Film Project and the brain behind our annual Hot Dog Day videos.
What’s your favorite part of producing?
Collaborating with people and working toward a common creative goal… and pretzels.
What’s your ideal ambiance for writing?
In my PJs? I guess it depends on what I’m writing.
Last show you binge-watched?
“Lady Dynamite,” but I binge kinda slow. It’s really just “watching.”
Commercial you actually look forward to seeing.
I enjoy that Flo character on the Progressive ads. As far as I’m concerned that cockney gekko is yesterday’s news. That little bastard should have gone out with the cavemen. That said… Geico’s rates are pretty unbeatable.
You own a Star Wars Rebel Alliance track jacket. Explain.
We live in a time where middle-aged men are afforded the right to dress whimsically and fly the flags of their favorite pop culture allegiances. It’s really what our grandads were fighting for.
A long time ago, in a galaxy far, far away, you worked as a sandwich artist at Subway. Do you ever eat there?
No. Ever since they abolished the patented “U” cut, that place has been dead to me. The “U” was literally the best thing since sliced bread.
The promo you produced for Nickelodeon’s 2015 Labor Day Dance Party featuring teen pop star Silentó dancing with characters from several Nicktoons is the most popular video ever posted to Nickelodeon’s YouTube channel, closing in on 40M views. Not only that, you wrote new lyrics for Silentó’s smash hit “Watch Me (Whip/Nae Nae)” and he agreed to sing them. The highlight of your career?
In a career as long and as storied as mine, I have had many highlights. The Silentó spot is definitely one of them. It is without a doubt seen by more people than anything else I’ve ever done.
If you could have a drink with anyone, ever, who would it be?
Probably my wife. That’s part of why I married her. Why the hell would I want to drink with Jesus?
Slang you admit to looking up in Urban Dictionary.
Not applicable. I’m a Miriam Webster man. Old Skool, son.
Three words that describe you.
Snap, crackle, pop.
Three things you couldn’t live without.
Oxygen, gravity, bubble bath.
First site or app you check every day.
Does my coffee maker count as an “app?”
The best advice you’ve ever received.
“Take five seconds and see if you can find the mayonnaise.” Explanation available upon request.