Nutmeg Interactive Producer David Buivid offered insights and advice about interactive brand strategy for B2B companies to an SRO crowd of 250-plus at MAGIC, the world’s largest fashion industry tradeshow, in Las Vegas this week. Joining David on stage were moderator Barbara Ende, President, Sycamore Marketing Group, and fellow panelist Dan Brownsher, VP Business Development and Strategic Planning, Trend Nation.
David spoke about the benefits of launching and managing a brand on social media (fewer cold leads, greater personalization), the importance of maintaining an ongoing conversation and how to best utilize several key platforms: Facebook, Youtube, Instagram and Pinterest.
“MAGIC opened my eyes to the exciting and vibrant world of fashion marketing,” he says, looking very fashionable himself in a floral-print black shirt. “I was honored to have an opportunity to speak to a packed room of brand representatives and entrepreneurs about the power of social media.”
His presentation is available for download here, along with links to further reading, David’s Perspective piece on smart content, Tools We Love and best practices for marketing and lead generation success on social media.
Not everything that happens in Vegas stays in Vegas!