Railex is the largest temperature-controlled transportation service in North America. Shipping over 75,000 pallets a week on private lanes, Railex moves goods across the continent in 5 days without breaking the cold chain. With special refrigerated cars and distribution centers, perishables can get to market quickly without spoilage or product deterioration. Their process has cut over 1.2 million metric tons of CO² emissions since 2006.
When Railex invested heavily in new infrastructure, they needed a full brand reset to modernize their B2B sales approach.
- 225 Qualified Leads within 8 months of launching the new lead-focused website
- 375 Newsletter Signups broadened Railex's B2B reach
- 50 Industry "White Paper" Downloads developed a thought leadership position
- 5 Web Design & Usability Awards in 2014 alone
- Communicator Awards (2x)
- Davey Awards
- Web Award
- W3 Award
Bringing a Brand to Life
Railex promises the security of cold goods as they travel from the farm, brewery, or vineyard to the market. As the company’s creative agency of record, members of our brand team designed a full brand reset supported by a suite of sales tools ranging from business cards to a lead generation focused responsive website. The visual branding embodies their commitment to cold, with an icy crystal texture, a color palette of blues, and custom illustrations.
“David and his team has undeniably raised the public profile and B2B reception of Railex. The team is talented, committed and their enthusiasm is contagious. From a marketing standpoint, all of our suggestions have been greeted with intelligent feedback and support. I would readily endorse them to anyone looking for a great team who can work with you as your creative/digital agency.”Jason Pollak, Marketing Director at Railex
Taking the Lead with a Strong Website
To help explain what Railex could do for their customers and to serve as a launchpad for the rebrand, a new website was designed. The Railex website outlines their unique cold-chain-logistics advantage by utilizing custom photography, on-point messaging, and descriptive illustrations. The launchpad for Railex’s rebrand was their new website which also helped explain what Railex could do for their clients. By integrating a lead generation platform into the company’s CRM, Railex was able to better serve new business.
In order for Railex to reach their target audience who are typically on the move, a responsive website provides potential customers with all the information they could need. The website also continues to support existing customers with tools such as trip planning and GPS tracking interface.
Making Tracks at Trade Shows and Beyond
The sales team now has a fully branded suite of print materials, along with a powerful resource available on any internet-connected device. The business continues to expand and feedback from customers has been extremely positive. To maximize traffic at industry events, a near-life sized replica Railex train car installation was created to attract people to the booth, where a full set of branded print materials were ready and waiting. Learn about how we approached their trade event needs.
A direct mail campaign and on-site interactive kiosk offered the chance to win prizes, while collecting prospective customer leads.