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NTMG was challenged to blur the lines between entertainment and reality when promoting multiple Sony products. In order to do that, NTMG integrated multiple CG characters with a live-action component to help reinforce Sony’s request.

NTMG Design
Executive Creative Director: Fred Salkind
Creative Director: David Rogers
Art Director: Karolina Dawson
Animator: Mike Erla

Sony Corp. of America
Executive Producer: Stephanie Masarsky
Producer: Mike Alferi

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